The Remnant Agency is your national clearinghouse for all things available in the remnant media universe.

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REMNANT RADIO & REMNANT DIGITAL AUDIO

Remnant Radio is the cornerstone of many amazing campaigns. Get massive reach for pennies on the dollar. One of the significant benefits, is that you can get it all in prime time. Buy radio media for a fraction of what others pay, and don’t get stuck with times that no one else wants.

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REMNANT TV & REMNANT CONNECTED TV

Remnant Television is a time-tested medium to help you get more value for your ad dollar. Remnant Cable, Broadcast, and Local TV give you the reach your business needs for a fraction of what you’d pay elsewhere. Connected TV (CTV) is the new frontier in video advertising and combines the big screen experience with highly targeted placements.

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REMNANT PRINT & REMNANT BILLBOARD

Remnant out of home advertising is a great way to penetrate a specific portion of the market your business services. Remnant print advertising is a great way to build brand traction and credibility at a fraction of the cost.

Remnant Media and Advertising Made Easy

 

Remnant media & low cost advertising are wonderful implements in the toolbox of successful companies everywhere. Remnant media is simply explained as advertising space or time that is unsold by the company who sells it.

Look at it like this: a Local TV station in NYC has 100 ad units available each week. Their local sales team does a great job and sells 87 of those ad units for the upcoming week. Well, what happens to the other 13 commercials that didn’t get sold?

There are a few answers. First, those spots often get bonused or gifted to clients of that TV station. But that doesn’t serve the TV station’s bottom line. More often, they are sold on a “Remnant Media” basis: stations will sell the inventory in a last minute buying paradigm.

In order to sell this on short notice, and without a long term commitment, TV stations will discount this inventory - almost like a fire sale. Once the week starts, if no spots run on those 13 vacancies, they can never be sold again.

Thus, media companies of all types have embraced the partnerships with select companies, such as The Remnant Agency (a subsidiary of OptiConversion), to help move their expiring inventory. The inventory available is not better or worse, but equal. Our goal is to grab the highest targeted reach, by volume, at the best available price. 


Think about this: A plane flies from Chicago to San Francisco. There are 300 seats, but only 200 tickets purchased. Wouldn’t the airline make more money by selling those 100 open seats at a deeply discounted fare rather than just leaving them empty? Once the gate closes, and the jet taxis, those seats can never be sold again. Much like an airline seat, advertising time is an expiring commodity. Once its flight window has passed, the opportunity to generate revenue is gone.

Every seat on the plane brings you to the same destination, and sure there’s first class (premium media options), but in terms of a standard flight getting you from A to B, really all seats are equal, even if they don’t all cost the same.

 

Learn more
 
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Remnant TV Advertising is simple and less expensive than you’d think.

 

Remnant and low cost television, cable, and connected tv advertising gives you the ability to expose a wide, engaged audience to your business, product, or service. It allows you to actually demonstrate the benefits of working with your company. The Remnant Agency knows how to showcase your product or service, how they work, and what it would be like to work with you.

In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior, making television a great part of a robust marketing strategy.

Do you already have a buying strategy in mind? Staring from scratch? We’re here to help. Reach out to talk to an advertising expert.

Set up a Free Strategy Call

 
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TV Production - Done For a Fraction of the Cost.

Don’t have a spot yet? If not, do not overpay! Production work is one of the primary ways traditional agencies rack up huge margins. Work with our experienced production team to create a meaningful and effective advertisement for a fraction of the budget. If you are looking for just graphic work and voice over, or full blown production with aerial/drone work and SAG actors, we’ll cover it, and save you a fortune.

Do you already have a :15, :30, or :60 spot? Let’s save you a bundle on post-production work. We’re here to help cut-in unique toll numbers, web addresses, text codes, or just make minor tweaks and edits.

Remnant Radio - Media at 40-70% Off Rate Card

 

Radio offers one of the lowest barriers to entry in the traditional sector, with wildly low cost per audience member. Our team has over 30 years experience in the radio industry- both buying media in addition to owning/managing radio stations. We are a trusted partner to every major broadcasting company nationally, regionally, and locally.

Schedule a quick strategy call with us. Even if we’re not a good fit to work with, our encyclopedic knowledge of this landscape will lend you more info, and get you asking the right questions.

Schedule A Strategy call

Radio Creative

Oh boy, this gets overly complicated. There’s a million ways to slice this pie - but candidly, we know how to get to the point. Every piece of radio creative needs to serve the end goal of an advertiser. Are you looking for foot traffic? Are you looking for brand exposure? Are you looking for people to pick up the phone and call you? Whatever your end goal is, radio creative needs to be tailored to meet it. Work with our award winning creative team to sculpt and produce a radio spot that serves your needs, and all for less than anywhere else.

 
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Remnant Print and Remnant Billboard Advertising

 

Print, Billboard, and Out of Home (OOH) Advertising are about as hot as it gets in 2020. With the migration to an omni-channel approach where digital is no longer the only leg you can stand on, these large mediums offer advertisers great value while reaching their customers closer to the point of sale. A well designed, well placed series of print and billboards, lends instant credibility to a business and makes it seem larger than life. 

Using billboards in conjunction with other advertising forms in a given market can have highly synergistic effects and drive brand lift quickly. 

The Remnant Agency has access to billboards all across the country and offers: 

  • Digital and Standard Placements

  • Last-minute Placements

  • Bus wrapping, bus housing, benches, and trains

We’re experts in understanding the market dynamics of this space. For instance, did you know that the price of a board has nothing to do with how “good” its location is? It’s about the value of the land contract that the actual sign is sitting on. Leverage our industry know-how and get more value from your OOH dollars.

I want a billboard, damn it.

 Billboard Creative

Whether digital or static, we have low cost options and aggressive strategy to push you forward. Learn about what’s really involved and where you can save. Our team of digital artists will create a compelling, on-brand display that will elicit action.

 
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Let’s Make It Happen.

Start Remnant Advertising - Click Here
 

Working with The Remnant Agency and its agency conglomerate is a turn-key solution for all of your remnant advertising needs. Our parent company is A+ Rated on the BBB and has placed millions of advertisements. Work with a highly specialized remnant media partner, work with The Remnant Agency.

 

The REMNANT aGENCY

A mynt / agency Subsidiary